Multichannel isn’t the answer for struggling retailers
Comets fall into administration highlights the challenges that classic retailers are facing. The answer – according to just about every link, event and article I see – is multichannel. I don’t think it...
View ArticleSad but predictable: The demise of HMV
Tight aisles. Stacks of DVDs and CDs. Permanent discounts. When I think of HMV, this is what comes to mind. It is a retail experience I dread as an adult. As a teenage I loved it though, we would go in...
View ArticleLego: The building blocks of next generation high street retail
Lego can only win in the new multichannel world. They have a great core product that remains as popular with kids and big kids as it did 10 years ago. To support this great brand, they’ve started...
View ArticleKey Findings: Disruptive Innovation in Retail Consumer Markets
Last week the University of Sheffield sent me the great news that I’d passed my MBA with Merit. Something I’m absolutely delighted about. This post summarises and expands on the key findings in my...
View ArticleOmnichannel pizza: Domino’s case study
I recently published a case study on Domino’s omnichannel strategy at MyCustomer. You can read the full article at:...
View ArticleIntroducing Marketing Orchestration Platforms
There’s an important new category developing on the marketing technology landscape which I’m labelling Marketing Orchestration Platforms (MOPs). They are not connected with any specific channel, data...
View ArticleGetting social channel strategy right
If your business stopped all investment in social media what difference would it make? Would sales slip? Would website traffic be noticeably lower? Would your market share erode? Would customer...
View ArticleThoughts on Omnichannel Loyalty Programmes
Rewards and points cards are common place for retail, leisure and travel companies. Whether it’s a simple points for pounds scheme, a Quidco powered cash-back mechanism or some other form of reward,...
View ArticleAmazon Machine Learning will provide marketers with greater ability to...
Amazon Machine Learning will provide marketers with greater ability to personalise across channels, predict results and ultimately drive a greater ROI. Let me explain why. Machine Learning works out...
View ArticleDownload: 2015 Marketing Technology Landscape
With the help of some my good colleagues at CACI, we’ve released the 2015 Marketing Technology Landscape paper that you can download. As subscribers to the blog will know, I’m something of a geek for...
View ArticleImplications of “Mobile Only” as a Business Strategy
Due to client commitments I wasn’t able to attend Econsultancy’s Future of Digital Marketing event. Reading up on the event afterwards, one of the quotes that struck me came from Ashley Friedlein: At...
View ArticleEmail; it’s time to seriously invest in this overlooked channel
Email is a channel that Warren Buffett would invest in! For those who don’t know; Warren Buffett, the sage of Omaha and world’s third richest man, amassed his fortune by finding value stocks. He...
View Article
